Nudge design condenses a thoughtful product into a procedure that’s second nature to the human mind. It focuses on what’s happening, and how we can simplify long explanations into quick shortcomings. In a way its like reducing the amount of markers an artist typically carries.
An artist needs a large amount markers in order to bring artwork to life. This amount is so large, that it becomes cumbersome to carry around.
Chameleon Art Products aims to reduce the amount of markers down to 30 markers thanks to a unique design that allows for a variety of colors with one tone.
It goes to show that the conventional way is not always the efficient method of approach.